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Walter Rizzi
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Personalizing banking relationships: Where do we stand?

Covid accelerated digital banking’s importance, as customers shift their behavior at unprecedented speed. While banks embrace significant opportunities to modernize their distribution, they also need to rapidly scale their ability to engage clients and to maximize their sales performance. One key lever to achieve this result is the personalization of the customer journey.

Walter Rizzi

Partner at McKinsey&Company, Leader of QuantumBlack Italy